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4 Signs Your Company Needs A Brand Refresh

4 Signs Your Company Needs A Brand Refresh

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Businesses evolve over time, and if you think of the biggest brand names, odds are, they have had a brand refresh throughout their history. People change and times change, and if businesses do not, they are at risk for dying out. AlphaGraphics in Idaho Falls offers a wide array of services for small businesses, including marketing and branding. Below, we'll take a look at four signs that your company may need a brand refresh. Get in touch with us today.

Your Business Has Expanded

Many brands have what they do in their logos and their branding. For example, BJ's Tree Trimming and Pruning conveys that this company does tree trimming and pruning. If, down the road, BJ's expands its services and now offers landscaping services, they may want to rebrand to something that conveys that, such as BJ's Landscaping and Tree Services.

No One Knows Your Brand

The internet has made brand competition incredibly fierce. With so many businesses now vying for customers' attention, it's super important that your branding be spot-on. If no one really knows your brand or what you do, it's probably time for a refresh.

 Your Customers Have Changed

As businesses grow, they inevitably change and so can their customer base. Or, maybe you are looking to capture a different audience than before. You may need a brand refresh in order to better mesh with your audience and what they are looking for.

Your Brand is Tarnished in Some Way

Consumers change their lives and their lifestyles, and what was popular 10 year ago may not be so today. One of the best examples of this is the tobacco industry. If your products and/or services have suddenly become not "in," it may be time for a total refresh for your brand.
AlphaGraphics in Idaho Falls is proud to offer the best marketing, branding, logo, and more services to help your small business grow. We understand the hardships of running a business, and our team is here to help. Whether you need print services, technology, or marketing, get in touch today.  

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