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Experimenting with New Ad Formats in the New Year: Tips from AlphaGraphics Alexandria

As we approach the new year, it's an opportune time for businesses to reassess their marketing strategies and explore ways to elevate their print marketing assets. While digital marketing plays an integral role in today's landscape, print marketing still holds tremendous value in connecting with customers and leaving a lasting impression.

At AlphaGraphics Alexandria, we understand the power of print marketing and the impact it can have on your brand. Our team specializes in creating high-quality print materials that grab attention and convey your message effectively. Here are a few ways you can enhance your print marketing assets for the new year. Contact us to get started today.

business cards
Revamp your business cards:
Business cards are an essential print asset that acts as a tangible representation of your brand. Consider updating your graphic design to reflect your brand's current image and incorporate unique finishes like embossing, foil stamping, or spot UV coating to make your cards stand out and leave a memorable impression.

Update your brochures and flyers: Brochures and flyers are versatile print marketing tools that provide key information about your products or services. Refresh the design, update the content, and consider incorporating eye-catching visuals and infographics from AlphaGraphics Alexandria to make them more engaging and informative.

ad banner
Create impactful banners and signs:
Banners and signs are highly effective in capturing attention and communicating your message in both indoor and outdoor spaces. Customize your business banners and signs from our local print shop for your print marketing with vibrant colors, high-resolution images, and concise messaging to ensure they leave a lasting impression on viewers.

Explore creative packaging options: Customized packaging adds a personal touch and enhances the overall brand experience for your customers. Consider incorporating unique packaging elements from AlphaGraphics Alexandria like custom boxes, tissue paper with branded patterns, or printed packaging tape to create a memorable unboxing experience.

QR code advertising
Utilize direct mail campaigns:
Direct mail from our custom print shop offers a targeted and personalized approach to reach potential customers. Enhance your direct mail campaigns by adding personalized elements like variable data printing, QR codes, or unique offers that drive recipients to take action.

Showcase your brand with promotional products: Promotional products provide a tangible way to keep your brand top of mind with customers. Explore unique and useful items that align with your brand's values and industry to create a lasting impression.

Design stunning posters and signage: Posters and business signage help attract attention and promote your brand in various locations. Ensure your posters and signage have clear messaging, bold visuals, and easy-to-read typography to capture attention and effectively convey your message.

custom brochure design
Consider specialty print materials:
Specialty print materials, like embossed business cards, die-cut brochures, or textured invitations, from AlphaGraphics Alexandria can provide a unique and memorable experience for recipients. Incorporate these specialty print options to make a lasting impression with your print collateral.

Print materials for event marketing: If you're planning to participate in trade shows or other events in the new year, make sure you have professionally printed print marketing materials like booth displays, event banners, and promotional handouts to leave a lasting impression on attendees. Inquire about our trade show bundles and more today.


Remember, maintaining consistency across all your print marketing assets is key. Ensure that your design elements, brand colors, and messaging align with your overall brand identity. If you need assistance in enhancing your print marketing assets for the new year, the experts at AlphaGraphics Alexandria are here to help. Contact us for a business consultation today to discuss your requirements and create compelling print materials that drive results in the upcoming year.

Contact Us Today

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