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5 Ways to Effectively Use Floor Graphics to Promote Your Business

It’s getting challenging for many Alexandria and Arlington businesses to attract attention in an increasingly competitive landscape. Those businesses that stand out from a sea of competitors do so because they take advantage of different forms of marketing. Floor graphics are a great and effective way of capturing the attention of pedestrians and potential customers. They can help promote sales, reach distracted shoppers who are looking down at their cell phones, and offer a unique form of advertising that your competitors aren’t utilizing.

What are Floor Graphics?

Floor graphics and associated decals are a non-slip vinyl sticker that adheres to the floor of your business. You can choose between a permanent or temporary adhesive that will securely hold the graphic to the ground. Advances in printer, ink, and vinyl technologies, such as those used by AlphaGraphics of Alexandria and Arlington, have allowed floor graphics to be printed in stunning colors, life-like images, and installed almost anywhere. You can even take a high-resolution photo and turn it into a full-color floor ad. The vinyl graphic industry in the U.S. is worth over 2-billion-dollars---and growing. The relatively low cost and high ROI make it a popular choice for many businesses who want an effective means of attracting the attention of consumers and pedestrians. When people walk, they naturally look towards the ground to avoid any obstacles. It’s near-impossible for someone not to see a brightly colored floor graphic that they’re about to walk over.

Floor Graphics Attract Attention

Floor graphics are most commonly seen in airports, train stations, and large sporting events. Wherever there is heavy foot traffic, there’s bound to be someone advertising their products or services via a floor graphic. However, some small to medium-sized businesses have been somewhat slow to adopt the concept of advertising via a floor graphic. This means that when the average consumer sees one, it will be new and novel to them—and likely cause them to pay more attention than they would to something they see daily—such as an internet ad.

 Flexible and Cost-Affordable 

Compared to a large sign, floor graphics have an extremely high ROI due to how little they cost in comparison. They don’t require the services of a construction crew to set up, and when used in high-traffic areas, including sidewalks, malls, or even the front door of the store itself, they take in tens of thousands of impressions daily. They can be printed in any color, logo, or graphic, then cut to any size or shape. You can also laminate them in a slip-resistant coating, which can help prevent slips or falls. Best of all, they won’t mar or smudge—even after tens of thousands of people walk over them.


Some stores are using floor graphics in place of directional signs. They’re helping people find a particular product by providing them with clear and easy to follow directions. Many people will get frustrated when they can’t find a product and a sales associate is nowhere to be found. Floor graphics make direction-finding quick and easy. You can also use them to direct foot traffic to specific areas in your store where you sell high-profit margin items. By adding a “This way to great deals!” floor graphic followed by vinyl footprints, arrows, or even paw prints (for pet shops), you’ll help persuade the consumers inside your store to take action.

Advertising Opportunities

In addition to adding them to the floors in their stores, many Alexandria and Arlington businesses will pay to have them installed in such places as:
  • Airports
  • Indoor malls
  • Train stations
  • Casinos
  • Convention Centers
The temporary adhesive enables you to quickly install them on almost any surface. Once it’s time to remove them, simply peel them off the ground—they won’t damage or mar the floor. You can also add a weather-proofing finish which will allow them to stand up to anything Mother Nature can throw at them—and this opens up many new outdoor advertising possibilities such as:
  • Piers
  • Boardwalks
  • Outdoor malls
  • Swap meets or Farmer’s Markets
  • Public Squares

Floor Graphics in Alexandria and Arlington

If you would like to learn more about how floor graphics and decals can help promote your business or organization, give the professionals at AlphaGraphics Alexandria and Arlington Va. a call at (703) 549-2432 or contact us via our website. We’ve helped countless Alexandria and Arlington businesses and organizations over the years design and create the perfect floor graphic. We’re experts in both signage and marketing and can provide invaluable advice that will help your business achieve its marketing goals.

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