Strategic Value Added Marketing Services Make the Difference … and helps you to Increase Your Reach
Typical Definition of Value Added …The enhancement a company gives its product or service before offering the product to customers. Value added is used to describe instances where a firm takes a product that may be considered a homogeneous product, with few differences (if any) from that of a competitor, and provides potential customers with a feature or add-on that gives it a greater sense of value.
Most often, print and marketing services providers talk about value added services as production based enhancements that have to do with printing and finishing techniques applied to business cards, printed forms, letterhead, brochures, marketing collateral and promotional items. Yes, these are all value added services … but as marketing communication specialists, we should be ‘elevating the conversation’ to be help our customers by providing strategic value added marketing support. How do we make the business cards, printed forms, letterhead, brochures, marketing collateral and promotional items that we produce for them, help them to improve profitability, get more customers and help them to retain them.
Strategic Value Added Marketing Services Definition …True Strategic Value Added Marketing Services
addresses the process that turns a commodity-based product or service into a product differentiated from competitors, by adding strategic value – as opposed to just using production and finishing techniques. Benefits of an effective added-value marketing program include improved profitability, more effective customer acquisition and longer customer retention.
How to Add Value
The concept of added value includes "going the extra mile" to satisfy customer needs. As a first step in determining where and how to add customer service value, identify moments of truth in your customers' experience. A moment of truth is an instance when a customer interacts with your company. Examine each of those instances and determine what you can do to improve the customer service experience and add value. For example, a textile manufacturer got frequent calls every day from customers to inquire about the status of their orders. The manufacturer added value by providing customers with a daily report of order status with projected delivery dates. A strategic value added marketing services provider like AlphaGraphics can help to communicate efficiently and effectively these types of value added services.
There are many ways to add value, such as adding features and benefits to your offering, involving your customers in product design, enhancing product quality, providing financial incentives to customers for buying more of your products and making sure you fully address customer problems. Again, AlphaGraphics can help to communicate efficiently and effectively these types of value added services.
Unique Selling Proposition
Establishing a unique selling proposition for your company adds value in the minds of your customers. A unique selling proposition differentiates you from other companies and gives potential customers more reasons why they should do business with you. AlphaGraphics can also help you to make sure your unique selling proposition is delivered consistently throughout your organization. For example, if part of your unique selling proposition promises delivery in 24 hours, we can help you to communicate and inform the affected department such as sales, manufacturing and finance of this commitment – along with your customers.
Strategic Value Added Marketing Services Make the Difference … and helps you to Increase Your Reach