It’s that time of year again when businesses are starting important Strategic Planning exercises for next year. Simply put, strategic planning determines where an organization is going over the next year or more and how it's going to get there. Planning typically includes several major activities or steps in the process.
The first activity in the process is typically Situation Analysis. This activity can include conducting some sort of scan, or review, of the organization's internal and external environment (for example, of the print and marketing communications, political, social, economic and technical environment). Planners carefully consider various driving forces in the environment, for example, increasing competition, changing demographics, etc. Planners also look at the various strengths, weaknesses, opportunities and threats (an acronym for this activity is SWOT) regarding the organization. The SWOT process can also address your print and marketing services plan and spend.
At AlphaGraphics, we can help you by being part of your Situation Analysis and/or SWOT exercises. Our series of AG Marketing Discovery Tools can help you to take a wide view of your overall marketing strategy. Through the Marketing Discovery Discussion we will work with you to discover and identify marketing strengths, weaknesses, opportunities and threats for your business. On completion of the Marketing Discovery Discussion, AlphaGraphics will recommend a comprehensive Marketing Action Plan which will help guide your business towards your strategic objectives.
Our Marketing Discovery Tools can help you with your Strategic Planning for next year. Each business is different and that is why the first piece of the puzzle is the Marketing Discovery Discussion of your business. AlphaGraphics will help you to identify:
• Core competencies
• Differentiator – what makes you unique
• Product of service mix
• Core target market
• Messaging – how to represent your product/service
• What has worked and what has not
Once this needs analysis is complete, we will provide you with the Marketing Action Plan that can be inserted into you Action Plans - detailing how to clearly, effectively and creatively communicate your message to your target audience. The plan will include target metrics and detail on how and when campaigns will be tracked and evaluated for success.
At AlphaGraphics, we can help you by being part of your Strategic Analysis and/or SWOT exercises. Our series of AG Marketing Discovery Tools can help you to take a wide view of your overall marketing strategy. AlphaGraphics can help you increase your reach.
If you would like to see a copy of our AG Marketing Discovery Tools before a Marketing Discovery Meeting with one of our AlphaGraphics representatives, please contact us at 636-529-1281.