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Some of the Direct Mail Pieces we have done recently. Ask us for a sample![/caption]
“It’s too hard to produce” … “I don’t have a list” … “I don’t know if my Direct Mail drives results or not” … “I don’t have the time and staff to produce a Direct Mail piece, let alone design an integrated campaign” … “Postage is too expensive”
These are statements that we hear from many of our customers. They don’t have the time or the staff to design, create, and produce Direct Marketing campaigns to drive business – but they know that they need to – or as we call it at AlphaGraphics, to … Increase Your Reach!
Targeted, personal and flexible Direct Marketing is a proven method for reaching your target audience and inciting further action through channels. Your communications should create results that can be tracked, recorded and analyzed, allowing you to measure the effectiveness of your Direct Marketing campaigns. At AlphaGraphics, we’ll help you every step of the way with your Direct Marketing campaign, integrating tools like:
- List Acquisition
- Direct Mail
- Dimensional Mail
- Personalized and General URLs
- Variable Messaging and Mapping
- Mailing Services
- Reporting and Tracking
We have a two-step process that we use in the beginning to help our customers identify “what success looks like” before we start creating a Direct Marketing plan with you. Our process includes:
Step #1 … Marketing Fundamentals Workbook
- Creating a Marketing Summary
- Identifying your Target Audience
Step #2 … Direct Marketing Workbook
- Direct Marketing Information
- Direct Marketing Strategies
- Direct Marketing Goals
We then work with you and the information that we created together in the two-step workbook process above to begin creating a Direct Marketing plan that will integrate the tools mentioned above.
Reaching the right audience at the right place at the right time … one-to-one, again and again, is what our Direct Marketing plans are all about. We develop cross-media campaigns using cutting-edge technology and expert creativity to uniquely engage and motivate individuals, with powerful results. The bottom-line … increased response rates, ratcheted ROI, and more robust data to use as a springboard for ongoing targeted communications … to Increase Your Reach!