Letterhead, Letterhead, Letterhead: From the Desk of Mike Donnelly

In this installment of From the Desk of Mike Donnelly, Mike goes into detail about how letterhead serves as a valuable and striking example of your business, and often times is the difference between being viewed as "ordinary"  versus "extraordinary."  In a time when the little things make all the difference, sometimes putting a little more thought and effort into your professional stationery and letterhead will give your business that boost it needed over a competition that just threw some words on plain copy paper and threw it in an envelope.  Give your paper panache and pizzazz!  Let AlphaGraphics design and shape your professional image to your clients and customers. ________________________________________________ The idea of using letterhead has been around for quite a while. Developed as a way for businesses to have access to their own custom stationery became standardized and all legitimate businesses used it. Its purpose was clear: to notify the receiver of a message from a business of its sender's authenticity and communicate something about the integrity and quality of the business's brand it represented. Because of its obvious purpose, letterhead was regularly ordered by businesses that recognized the vital role it played in their communications inside and outside the office. What's changed? Nothing really, but the accessibility of personal printers has made some businesses think that they can print their letterhead using a small inkjet or laser printer. The issue is that real letterhead must be printed on a traditional offset press. With letterhead printed  on an office grade digital printer such as an inkjet or laser printer, the heat from the printing process will smear, damage and degrade the previously printed image. It doesn't look good and it’s certainly does not look professional. Demonstrate the quality of your business! Use offset printed letterhead!