Picture a storefront on Main Street in Tempe, soaking up its impressive 301 days of sunshine. With that much exposure, your shop’s windows are prime real estate for attracting attention. And the secret to turning them into traffic-stopping ad space? Window decals.
By combining creativity, clever placement, and versatile designs, window decals can act like mini billboards for your business without the cost of traditional advertising. Intrigued? Keep reading for practical, professional strategies and tips to leverage window decals for maximum impact.
Why Windows Are Your Built-In Billboards
Windows are more than just a way to look out at the world; they’re unmatched marketing real estate. Here’s why every window is an opportunity waiting to be used:
Your windows are visible to both foot traffic and passing cars every day, giving your business exposure around the clock.
Decals are simple to swap out for seasonal promotions, special sales, or branding updates.
Unlike traditional billboards, you don’t pay added space rental fees. Your windows are yours, so why not maximize their potential?
Pick the Right Decal for the Job
Different decal styles bring a variety of effects and benefits. Choose the one that fits your goals best.
Window Clings
Perfect for temporary promotions or short-term events, these static-adhesive decals are easy to apply, reposition, and remove. Use them to highlight flash sales or seasonal campaigns.
Window Perf Graphics
Want maximum exposure without compromising privacy? Window perf graphics offer one-way visibility, so passersby see your designs, but your team inside stays distraction-free. Ideal for windows along busy arterials.
Elevate your storefront with an upscale, semi-private design. These graphics are perfect for boutiques looking for a clean, elegant aesthetic while still showcasing their branding.
Window Lettering
Transform your windows into communication tools. High-contrast lettering is perfect for displaying your hours, hashtags, or taglines, acting as a straightforward “headline” for your glass.
Window Shades & Imaged Glass
For a more immersive approach, branded window shades and custom imaged glass offer functional design. Block heat while displaying full-color art that works even when the shop is closed.
Design Principles That Catch Eyes Like a Billboard
The secret to high-impact window decals? Design that draws the eye and delivers the message fast. Here’s how to do it right:
Use a headline that’s no longer than 8 words, ensuring your message is readable at a glance.
Lean into local inspiration from Tempe’s desert sunsets and lush greenery with shades of oranges and cactus greens.
One inch of lettering equals ten feet of readability. Make sure your key messages are visible from the street.
Whether it’s a striking logo, product image, or an enticing offer, one powerful image can make all the difference.
Placement & Size Tips for Maximum Impact
Placement matters almost as much as design. Follow these tips to ensure your decals get noticed:
Center decals 4-5 feet high for easy visibility by foot traffic passing your store.
Larger graphics placed above 6 feet and angled toward incoming traffic grab attention from the road.
Morning and late-afternoon light can create glare that obscures details. Test visibility at different times of day.
Material & Durability in Tempe Heat
Tempe summers are no joke, with temperatures regularly exceeding 100°F. To ensure your decals can withstand the heat, prioritize durable materials.
Protect your graphics from fading, even under relentless sunshine.
Opt for adhesives that are easy to remove when it’s time for seasonal updates.
Before installation, make sure your glass is cleaned with isopropyl alcohol to remove dust and debris for a flawless application.
Seasonal Swap Strategy: Keep Your “Billboard” Fresh
A key advantage of window decals is their versatility. Keep your storefront fresh and compelling with quarterly updates.
From spring sales to holiday specials, align your messaging with customers’ seasonal expectations.
Maintain consistency by reusing logos and core brand colors while updating offers.
Tackle design two weeks before installation to give time for printing and delivery.
4-Step Timeline from Idea to Install
Wondering how to bring your window decal idea to life? Follow this quick timeline to stay on track.
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Week 1: Take measurements of your window space and create a digital mock-up for approval.
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Week 2: Work with a professional designer to finalize artwork and sign off proofs.
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Week 3: Begin production. Reliable providers deliver high-quality results fast.
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Week 4: Install early in the morning before foot traffic peaks.
Turn Your Glass Into a Showstopper
Your shop windows don’t have to be blank. They can tell your brand’s story, attract customers, and compete with traditional advertising without the high price tag. All you need is creativity and the right decals.
Ready to turn blank glass into a billboard? Get a quote today, and we’ll design window decals that make Tempe shoppers stop and stare.